Strategic Partnership Opportunity

Partner with one of the world’s leading casual dining brands to grow Chili’s® in the UK

Founded in Dallas in 1975, Chili’s® is famous for having practically invented casual dining, and nearly 50 years later, it’s become a cultural phenomenon. From a single converted postal station, the brand has grown into one of the most recognised names in the world, with over 1,600 restaurants across more than 31 countries and more than 1 million guests served every day.

The secret is simple: Living Deliciously. Great vibes, great company, and bold Southwest Inspired American Favourites such as juicy Big Mouth Burgers, fall-off-the-bone Baby Back Ribs, sizzling Fajitas, and hand-shaken Margaritas.

Across North America, Latin America, the Middle East, Asia, and beyond, Chili’s® is known for high-quality food and beverages, a vibrant atmosphere, and exceptional hospitality that keeps guests coming back.

The UK is a key part of the Chili’s® global growth strategy, which is why we are now looking for the right partners to help us grow the brand across the UK.

1,600+

restaurants across 31+ countries

Flexible

business models and restaurant formats

19

consecutive quarters of same-store sales growth

$5bn+

annual revenues behind global restaurant group

35

years of Global Franchising Expertise

Why Chili’s® – and why now?

50 years of proven commercial performance

Chili’s® has recorded 19 consecutive quarters of same-store sales growth. Behind the brand sits Brinker International, a publicly listed company with revenues exceeding $5 billion and five decades of international franchising expertise across more than 31 countries. This is not an emerging concept seeking its first foothold, but a brand at the peak of its commercial momentum entering a market that is ready for it.

A gap in the UK market that is currently unoccupied
The UK food and beverage market is valued at more than £104 billion. It is sophisticated, well-developed, and already familiar with American casual dining. What it lacks is a brand with Chili’s® combination of genuine personality, strong value positioning, full-service experience, and the operational infrastructure to scale rapidly.
A growth model built around the right partners
Arrangements may include multi-site development, regional exclusivity, or strategic joint ventures, and will be shaped around the experience, capital, and ambitions of the right candidate. What remains consistent is the expectation: a serious, long-term commitment to building a meaningful Chili’s® presence across a defined UK territory.
Operational infrastructure that already exists
UK partners have access from day one to everything that has made Chili’s® what it is: a proven operating system refined across 1,600+ locations, a global Restaurant Support Centre coordinating supply chain, technology, and training, a fully integrated technology platform covering digital ordering, loyalty programme management, and performance reporting, and annual innovation cycles covering menu development and marketing assets.
Format flexibility across a wide range of environments
Outlet designs range from 100 to 400 square metres, making the model viable across flagship high-street restaurants, retail park and leisure destinations, and travel and entertainment venues. That flexibility means your territory can encompass a diverse and resilient portfolio of sites rather than a single format.

Who we want to speak with

We’re seeking well-capitalised individuals or groups who bring:

Proven track record in business, investment, or multi-site operations ideally within F&B or hospitality.

Multi-site experience – either established infrastructure or a clear path to build it.

F&B sector knowledge – an understanding of restaurant operations, brand standards, and guest experience at scale.

Regional vision – thinking about what a Chili’s® network looks like across a region over a decade, not a single site next year.

Comparable capital deployment – access to the required capital and a history of deploying it at similar scale.

The opportunity is here, and the market is ready.

The next move is yours.

Register your interest using the form below and our UK representative will contact you.

SCHEDULE CALL